VegWell

VegWell

VegWell

User Interface/User Experience,
Visual Branding

User Interface/User Experience, Visual Branding

Brief


Develop a mobile app that solves a specific problem. The visual branding, content, and overall layout of this app should be impacted by research on your target audience, comparing similar apps who are addressing your specific problem. Keep in mind user goals, features, and brand attributes.


Brief


Develop a mobile app that solves a specific problem. The visual branding, content, and overall layout of this app should be impacted by research on your target audience, comparing similar apps who are addressing your specific problem. Keep in mind user goals, features, and brand attributes.


Brief


Develop a mobile app that solves a specific problem. The visual branding, content, and overall layout of this app should be impacted by research on your target audience, comparing similar apps who are addressing your specific problem. Keep in mind user goals, features, and brand attributes.


Solution


Acknowledging the often overwhelming and aggressive tone of many health and diet apps, I aimed to create an experience that feels approachable both visually and through its content. Focused on food and wellness, the app provides accessible information on various diets, food groups, and more, easing the anxieties of first-time users. With playful visuals, organic illustrations, and supportive copy, VegWell gently guides and encourages users through every step of the way.

Solution


Acknowledging the often overwhelming and aggressive tone of many health and diet apps, I aimed to create an experience that feels approachable both visually and through its content. Focused on food and wellness, the app provides accessible information on various diets, food groups, and more, easing the anxieties of first-time users. With playful visuals, organic illustrations, and supportive copy, VegWell gently guides and encourages users through every step of the way.

Solution


Acknowledging the often overwhelming and aggressive tone of many health and diet apps, I aimed to create an experience that feels approachable both visually and through its content. Focused on food and wellness, the app provides accessible information on various diets, food groups, and more, easing the anxieties of first-time users. With playful visuals, organic illustrations, and supportive copy, VegWell gently guides and encourages users through every step of the way.

Process

Process

Process

Hi, I am Kennedy Hough.

A visual designer based in Arizona. Currently at Work+.

UI/UX

Motion