Contra.
Brand Identity, Animation, Typography
Brand Identity, Animation, Typography
Brand Identity, Animation, Typography
Brief
Create a brand that captures the contrast between the structure of a 9–5 lifestyle and the freedom of adventure. This high-end brand should feel refined yet grounded—designed for everyday moments while inspiring a sense of escape for the average person.
Brief
Create a brand that captures the contrast between the structure of a 9–5 lifestyle and the freedom of adventure. This high-end brand should feel refined yet grounded—designed for everyday moments while inspiring a sense of escape for the average
person.
Brief
Create a brand that captures the contrast between the structure of a 9–5 lifestyle and the freedom of adventure. This high-end brand should feel refined yet grounded—designed for everyday moments while inspiring a sense of escape for the average person.
Solution
I designed a distinctive typeface that captures the restrictive nature of a typical 9–5, resulting in a sharp, consistent, and digitally influenced modern style that contrasts with organic forms. This visual tension highlights the balance between work and play. The logo mark and icons, having similar angular qualities of the typeface, reinforce a sense of reliability, structure, and a hint of adventure.
Solution
I designed a distinctive typeface that captures the restrictive nature of a typical 9–5, resulting in a sharp, consistent, and digitally influenced modern style that contrasts with organic forms. This visual tension highlights the balance between work and play. The logo mark and icons, having similar angular qualities of the typeface, reinforce a sense of reliability, structure, and a hint of adventure.
Solution
I designed a distinctive typeface that captures the restrictive nature of a typical 9–5, resulting in a sharp, consistent, and digitally influenced modern style that contrasts with organic forms. This visual tension highlights the balance between work and play. The logo mark and icons, having similar angular qualities of the typeface, reinforce a sense of reliability, structure, and a hint of adventure.
Process
Process
Process